Samantha Poole, Miss World new zealand 2025

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Samantha Poole is a 22-year-old creative, community leader, and advocate for confidence through compassion. With a degree in Digital Design and a role as an Events Marketing Manager for her local council, Samantha merges creativity with purpose in everything she does.

Beyond her professional life, Samantha is a model, content creator, and the founder of Anni Bloom—a charity dedicated to raising awareness around scoliosis and fostering inclusive spaces where young people can embrace their uniqueness, build self-worth, and grow in confidence. Through community events, outreach programs, and social media advocacy, Anni Bloom celebrates difference and encourages young people to bloom into their most authentic selves.

Samantha also serves as an ambassador for Brave, a New Zealand-based charity focused on the prevention of sexual harm through education and awareness. In addition, she is an active member of Zonta International, contributing to projects that advance the status of women and girls both locally and globally.

With a strong passion for creating safe, supportive environments, Samantha is committed to empowering the next generation—not through ideals of perfection, but by promoting resilience, connection, and the power of owning one’s story.

As Miss World New Zealand 2025, Samantha aims to inspire others to see beauty in their differences, find strength in vulnerability, and lead with kindness and courage.

At the heart of Beauty with a Purpose is the belief that true beauty is found in service, strength, and authenticity. For Samantha Poole, Miss World New Zealand 2025, this belief is not just a philosophy—it’s a lived experience.

Her project, "Blooming Through Adversity," is deeply rooted in her personal journey with scoliosis, a condition that once made her feel different, isolated, and self-conscious. Diagnosed as a teenager, Samantha endured years of physical pain and body image challenges, often battling a sense of invisibility. But instead of allowing her struggles to limit her, she chose to turn pain into purpose.

In 2022, Samantha founded Anni Bloom, a charity dedicated to anyone who has ever felt unseen, unworthy, or not enough. What began as a personal healing journey has since blossomed into a nationwide movement of inclusivity and empowerment.

Anni Bloom hosts inclusive fashion shows, creative workshops, school outreach programs, and collaborates with organisations like the Glass Ceiling Arts Collective, which supports young people with disabilities. Through these initiatives, Samantha creates safe spaces for youth to celebrate their individuality, redefine beauty on their own terms, and feel empowered to bloom through whatever adversity they may face—physical, emotional, or societal.

Beyond her work with Anni Bloom, Samantha serves as a proud ambassador for Brave, a New Zealand-based charity committed to preventing sexual harm through youth-focused education and advocacy. Her involvement reflects her commitment to creating safer, more compassionate communities where young people are protected, supported, and heard.

Samantha is also a dedicated member of Zonta International, contributing to global service projects that uplift women and girls and advocating for gender equality at both local and international levels.

Her mission is as powerful as it is personal:

To help young people realise that they are not broken—they are growing.
Their difference is not a flaw, but their strength.
And in a world obsessed with comparison, choosing to be authentic is the bravest act of all.
 

Now, as she prepares to represent Aotearoa New Zealand on the global stage at the 72nd Miss World Festival in Telangana, India, Samantha brings with her a message of resilience, compassion, and unwavering self-love. She stands as a voice for those who feel different—and as living proof that with kindness and courage, we can all bloom through adversity.

https://www.annibloom.com/