Beauty With a Purpose

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Created by Julia Morley in 1971, Beauty with a Purpose is the heart and soul of Miss World. Over the years, this initiative has tirelessly raised funds for numerous worthy causes, donating more than $1 billion USD to local and international organisations aiding disadvantaged children worldwide.

Variety, The Children’s Charity, has been a steadfast partner of Miss World for many years. When Julia Morley was inaugurated as International President of Variety at the Guildhall in London, ten former Miss World winners joined her in support, underscoring the deep connection between the two organisations.

The impact of Beauty with a Purpose extends globally. It has funded Cleft Palate Teams in South America, Sri Lanka, and Russia; supported Operation Hunger and the Nelson Mandela Trust in Africa; and collaborated with Jackie Chan and the Chinese Red Cross to bring aid to those affected by the Asian tsunami.

This mission is not limited to the titleholder alone. National representatives and license holders are actively encouraged to support meaningful projects in their own countries. 

Contestants are expected to volunteer their time or fundraise for local initiatives, showcasing their dedication to making a difference.

Their hard work, dedication, and tangible results put them in the running for the prestigious Beauty with a Purpose Award, which honours the Miss World contestant who has made a significant impact in her homeland.

Find out more at www.beautywithapurpose.com.